Case Study – SCAN

February 14, 2017 Vincent Tran 0

SCAN is a not-for-profit organization based in Long Beach, California. Their mission is to keep seniors healthy and independent.

In 1977 a group of senior activists got together, determined to improve access to the care and services they would need to stay as independent as possible as they aged.

They brought together experts in medicine, gerontology, psychology and social services and formed the Senior Care Action Network, now known simply as SCAN.

Today, SCAN delivers on its mission through a variety of divisions and services, including SCAN Health Plan, Independence at Home and various community benefit programs throughout their California service area.

SCAN Health Plan is one of the nation’s largest not-for-profit Medicare Advantage plans with nearly 170,000 members in California. In addition to Medicare Advantage, SCAN Health Plan offers Special Needs Plans, including coverage for those who are dually eligible for Medicare and Medi-Cal.

Independence at Home (IAH) connects underserved seniors, disabled adults and their caregivers to the services they need to remain safely at home. These care management programs are funded by state and county contracts, with additional support provided by SCAN, and are available to the community at large. IAH is also a recognized source for behavioral health counseling, resource, navigation, and health education.

As part of its non-profit mission, SCAN actively pursues opportunities to engage in – and with – communities. SCAN’s efforts include a community giving program, collaboration with a variety of local service partners and a health wellness education program. SCAN offers volunteer opportunities to strengthen the bond between community members and local seniors. SCAN’s Trading Ages senior sensitivity training program provides education to the community about the needs and challenges of older adults.

For more information, visit the SCAN Health Plan website.

 

About the Dot:

The Dot Corp is a multiservice company whose services involve but are not limited to fulfillment, direct mail, digital services, printing, and large format printing. What makes the Dot Corp unique is its ability to customize its services to the needs of the customer. In this case, SCAN utilized the Dot’s printing and direct mail services.

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Background

Design is an important, yet often overlooked, aspect of printing. Some printing services have an in-house design team on staff to execute creative work on behalf of the client.

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SCAN, however, hired a freelance graphic designer to arrange the layout and create the artwork for its 2015 Community Report. Once the design work was completed and approved, the design files were sent to the Dot Corp for printing and fulfillment.

The first step in this process is the pre-press phase.

 

  1. Pre-Press

During pre-press, the Dot Corp meets with the client to review sample proofs. Proofing provides the client with the satisfaction of knowing the order will be printed accurately and to its specifications. Any imperfections or color adjustments must be completed prior to production.

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The Dot Corp takes care in assembling and printing products for our clients. We offer a large selection of printers for various purposes, from large-format printing to smaller digital print runs.

 

  1. Printing

For the SCAN 2015 Community Report, we used a Komori Lithrone S40, a large printer capable of processing printing jobs with a maximum printing area of 710 mm x 1,020 mm on a max sheet size of 720 mm x 1,030 mm. The printer can process a stack of paper 1,450 mm thick at speeds of 16,000 sheets per hour.

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The Lithrone is loaded with the required paper for the project. The press then processes the paper through the printer’s many ink towers. Each tower processes different colors using plates created specifically for the project. Once the paper runs through each column, the product is loaded onto a palette on the other end.

SCAN’s Community Report pages were printed on one side and then reloaded into the printer for printing on both sides.

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  1. Cutting and Binding

When the print work is completed, the palette is sent to be cut and bound.

For SCAN’s Community Report, a Polar 137 high-speed cutter was used to slice through large stacks and bundles, tripping the edges of the printed materials to their specific dimensions.

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  1. Folding and Collating

Once cutting is complete, the project is then folded using an MBO folder. After the page pieces are folded together, they are collated into their individual booklet pieces.

For the SCAN 2015 Community Report, The Dot Corp used a continuous MBO folder; the booklets were hand collated due to the number of pages within the report.

 

  1. Stitching

After being folded and collated, the project is run through a Muller Martini Bravo Saddle Stitcher. The stitcher collates and stitches multiple articles together into booklet form.

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  1. Delivery

The final project is presorted, inserted into custom 4 color envelope with a 100% personalized variable 4 color letter off of the Indigo HP digital press, sealed and mailed from the Santa Ana PO.

For an online PDF of the SCAN 2015 Community Report, click here.

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