May 28, 2015 The Dot Corp today announced the acquisition of Life as RX. Life as Rx is an electronic retailer specializing in Crossfit apparel. Crossfit is a rapidly growing core training and conditioning program being adapted by many as a way to develop their bodies to achieve maximum efficiency. Crossfit is also a term used to define the community of individuals who participate in Crossfit training. This is a strong community with a strong focus on authentic brands. Life as Rx is a well-established brand in this community.
This acquisition by The Dot Corp is further evidence of our strategy to grow our business in areas involving e-commerce in both the “B to B” and “B to C” space. This acquisition fits well with our previous investment in eSquared a fulfillment and distribution company focused on the action sports industry.