Meeting Topic: Digital Transformation

May 11, 2017 Vincent Tran 0

Please join us on the 17th of May when the Dot Fulfillment Services in conjunction with the OC Marketing & Advertising Association will host a lunch & learn seminar at our Santa Ana headquarters.

More than just a sexy marketing term, Digital Transformation, especially in the mid-market is vital in today’s business environment. An interesting mix of Fortune 500, start-ups and challenger brands make it mandatory for companies to really transform to be competitive. If a company’s products, services, and marketing are not both digital first and mobile first they are certain to be marginalized and ultimately overtaken by the marketplace.

Key Take Aways:
• Define Digital Transformation, especially in the mid-market
• Discuss the merging of marketing and technology
• Explore some examples of Digital Transformation and the tools companies have deployed

Please join us for this month’s seminar on the 17th of May
The lunch & learn will be held at
1801 S. Standard Avenue, Santa Ana, CA 92707
Space is limited to the first 50 to register and you must register in advance

Lunch will be graciously provided by

Our speaker for this event will be: Chuck Copin

Chuck Copin has been a marketing thought leader throughout his dynamic 30-year career. Today, he is on the forefront of leading mid-market companies through the arduous undertaking of digital transformation. Working with executives to articulate the vision necessary to lead companies as they truly merge marketing and technology. Working with marketing and technology executives who have set their vision, he then enables the planning and execution necessary for these companies to undergo a true digital transformation.

Chuck has always been on the leading edge of global business trends in his eclectic career. In the first wave of globalization in the communications sector, he worked with General Electric, Pepsi, Sprint and FedEx launching products and advertising campaigns throughout Asia. Chuck was then an early pioneer in Internet development, launching the first ever websites for Bank of America, British Airways, PacBell and AT&T Business Services. He then spent time working with Venture Capital companies where he was on the management team of two companies that had successful IPOs and was a founder of AppGenesys one of Intel Capital’s first investments alongside Softbank. Chuck then worked with Private Equity backed companies in China and India helping U.S. consumer brands develop and source products.

Chuck is now working with the team at IMW Agency helping regional companies with digital marketing and transformation. He lives in South County and after many years of global travel is grateful to consistently be part of the local Orange County business community.

Our Local Orange County Charity that we will highlight at this month’s lunch and learn event will be: The Boys & Girls Clubs of Central Orange Coast

Who we are can be defined by what we believe. For 60 years we have proudly served those who need us most. To the core of our DNA, we believe in the potential and invest in opportunity. Every child and teen we serve have the potential to do great things and it is our privilege to help them unlock that potential.

Dot Fulfillment Services is a full-service fulfillment, mailing, 3PL, printing and product distribution warehouse located in Orange County California