Please join us on the 16th of March when the Dot Fulfillment Services in conjunction with the OC Marketing & Advertising Association will host a lunch & learn seminar at our Santa Ana headquarters.
Meeting Topic : Branding vs. Marketing: Why branding matters today more than ever
We’ve come a long way since the industrial revolution. The Internet Age has transformed how we research, communicate, shop and much more. Gone are the days of traditional advertising as an effective tool. With so many choices, we’re pickier consumers. We follow and buy from brands we believe in. Without consciously thinking about it, we gravitate to brands that relate to us, that sound like us, that are interested in what we’re interested in.
In this presentation, we’ll share why this is. We’ll explain the importance of branding and the strategic platform that many successful brands are using. We’ll share a few examples of our own clients and discuss ways to build a foundation for a successful brand.
• See how branding is different from marketing and advertising
• Learn how brand equity is critical for long-term relevance
• Understand the strategic framework for building a successful brand
Please join us for this month’s seminar on the 16th of March
The lunch & learn will be held at
1801 S. Standard Avenue, Santa Ana, CA 92707
Space is limited to the first 50 to register and you must register in advance
Please click here to register:
Our speaker for this event will be: Nathan Harris
Nathan is Co-Founder and Chief Strategist of Album Agency and Album Surfboards. 14 years strong, Album Agency is a brand advisor and creative partner helping brands strategize, design, launch, and promote their brands. Nathan has managed hundreds of accounts like Ben & Jerry’s, Western Digital, Bayer, Budget Blinds and Snapware. He currently oversees a team of 6 talented creatives who are passionate about building brands and have won a handful of Addy awards for their creative work. After helping other brands succeed, it was time to build our own. Album Surfboards was born from a love of surfing and the craftsmanship that makes it possible. It has since grown into a full-fledged surfboard and apparel brand headquartered in San Clemente, serving customers around the world.
Our Local Orange County Charity that we will highlight at this month’s lunch and learn event will be:Alzheimer’s Orange County
Since 1982, Alzheimer’s Orange County (formerly the Alzheimer’s Association Orange County Chapter) has taken care of the
You may have heard that we recently branched off from the national Alzheimer’s Association. We made this decision because they planned to merge all of the local chapters into one nationwide nonprofit headquartered in Chicago. Our board made the decision to stay local—keeping our local staff, retaining the local community and business leaders on our board, and keeping all donations in Orange County for Orange County residents.
As an independent organization, our programs and services will continue as always and will remain free of charge to all Orange County residents who are struggling with this devastating disease. Our commitment to local programs and services is stronger than ever. Our name has changed, but our mission hasn’t. Individuals, families and community affected by Alzheimer’s disease and other related memory disorders.
Save the date for our next OCMA Events
April 13, May 18, June 15
Dot Fulfillment Services is a full service fulfillment, mailing, 3PL, printing and product distribution warehouse located in Orange County California